Membership Growth + Community
Membership Growth
Attracting and retaining a strong membership base in your association requires:
Insights and understanding of your potential and current members
A membership model that is truly beneficial to different member segments
A clear articulation of your value proposition and benefits
Marketing and recruitment strategies to raise awareness that leads to engagement
An onboarding experience that exceeds expectations
Tools and technology that are powerful and user friendly
At KP Connections, we create a blueprint for association growth that is customized based on organizational goals, capacity, and budget. By taking an intentional and phased approach, you can increase your membership and retain members for a lifetime.
Community
According to the 2023 Membership Marketing Benchmarking Report by MGI, the two most frequently cited new initiatives that correlated with membership growth were “developed one or more new membership benefits” (48%), and “expanded to audiences beyond our core members” (31%).
Associations that are clinging to existing models and offerings are experiencing declining memberships for one simple reason — times change and those who survive are able to adapt.
At KP Connections, we help associations explore and build new membership models that align with the expectations of new and emerging members while staying true to their mission, values, and cultures that are foundational.
Membership Growth + Community Services:
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With new insights and ideas, we help our clients create a customized membership marketing plan that is sure to recruit, retain and engage prospective and current members. Through a variety of channels, we will help you provide clear and compelling reasons why membership is valuable and make the process easy and friendly.
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The right tools and technology can elevate your recruitment efforts by making the process easy and user friendly for both internal staff and prospective members. We help clients improve their website, social media, webinars, and all places where humans engage with content.
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Your members expect the best from you — the best content, resources, and experience. We help associations build offerings that exceed expectations including rich content, a robust website, useful tools, webinars, and more.
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The primary goal of any association is an engaged and vibrant community that grows through the power of relationships. We can help you increase community engagement through mentorship programs, communities of practice, special interest groups, masterminds, discussion forums and more. A sense of community and connection not only helps retain members, but it attracts new members who want to participate and engage.
All services:
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Growing and retaining your membership is critical to the impact and sustainability of your association. We can help you attract new members and keep the ones you have.
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To stand out in the crowd, you need a brand, marketing, communications, and content strategy that connects with your audience and drives engagement and growth.
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Whether it’s staffing, technology, or the need to innovate and iterate, we help our clients through the process of tackling challenges and leveraging opportunities of integrated technology platforms and streamlined processes to enhance the User Experience (UX).
